23# Julmust: the soft drink that outsells Coca-Cola during Christmas seasons in Sweden

Julmust is a soft drink that is typically consumed in Sweden during the Christmas season. Its name come from from Jul, the Swedish word for “Christmas,” and must, a common winemaking term for what you call the not yet fermented juice from fruit meant for wine or cider production. Julmust, which tastes like a blend of cola and root beer, was created by Swedish chemist Harry Roberts in the early 20th century as a nonalcoholic alternative to beer. Harry got the recipe from Germany where he studied chemistry and have…

Read More