“Just Do It”: the Nike Slogan inspired by the last words of a condemned to death.

We all know that Nike sportswear company is among the most popular in the world. It became famous during the ’80s and exploded in popularity in the 90s (often called “Nike era”). The reasons that have made the brand popular are to be found in the excellent marketing work, which combined television advertising, famous collaborations or sponsorships in Hollywood movies. “Back to the Future”, in 1985, became famous also for the shoes of Michael J. Fox, which today hold the record sales price at an auction (carried out in 2016)…

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