How “Taco Friday” became a popular Swedish tradition

Fredagsmys, or “Cozy Friday”, is a popular beloved Swedish tradition. In the Scandinavian country, families stay home on Friday night, watch TV, and eat Tex-Mex-style tacos. This dinner choice is so common that, for most Swedes, the so called Cozy Friday is also know as Taco Fredag, in english Taco Friday. However, the cultural classic that is Swedish taco doesn’t actually have that much heritage behind it and was born out of a successful marketing campaign. In 1990, the country was emerging from a financial crisis, and Swedes were eager…

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