Dutch beer company Heineken recently teamed up with sneaker designer and customizer Dominic Ciambone, aka The Shoe Surgeon, to create a special sneaker with beer-filled soles.
Yes, that’s true.
To celebrate the launch of Heineken’s newest product, Heineken Silver, the Dutch brewer commissioned The Shoe Surgeon to create a sneaker that embodied the identity of their smooth, easy-to-drink beer brewed for a new generation of drinkers. And he did it.
Mind you, Ciambrone has lent his talents to create high-profile custom sneakers for LeBron James, DJ Khaled and Drake, but this latest proposition undoubtedly stands as one of his most unique creations.
The so-called “Heinekicks” feature the company’s iconic color scheme – green, white and red – just like the Heineken logo, and a metal bottle openers built into the tongues. Functional and cool, it is removable and no doubt a handy feature when it’s time to pop open a bottle of beer.
But what really sets them apart from any other sneakers is the liquid floating in their transparent soles, real Heineken Silver beer!
Using a specialized surgical injection method, the artist created the first ever pair of sneakers that allow the wearer to walk literally on beer.
And, apparently, it’s not just about the look, as the soles also provide a smooth and comfortable walking experience inspired by Heineken Silver.
The fluid shifting inside the sole as you walk is said to provide a unique feeling, an experience parallel to the smooth taste of Heineken Silver.
“Partnering with Heineken for their new beer was a fun challenge,” The Shoe Surgeon said.
“We both share a passion for innovation and pushing boundaries and created a design to reflect that. The shoe not only embodies the energy of Heineken Silver, but literally carries it. I can’t say I’ve ever designed a sneaker that contains actual beer before.”
Unfortunately, unless you live in Singapore, the chances of getting your hands on one of the only 32 pairs of Heinekicks that will ever hit the market are slim to none, as they will only release in the small island nation, with the first seven pairs expected to appear in late 2022.
And the price is yet to be announced…
Images from web – Google Research