Neuzeller Klosterbräu, the German Brewery that revolutionizes beer industry with powder beer
3 min read
Neuzeller Klosterbräu is a brewery in eastern Germany with almost 500 years of experience in the industry that has invented a powdered beer that can mimic the look of beer on tap just…by adding water!
The global beer industry is massive, but it’s also one of the least efficient in the world, and transporting large quantities of beer bottled in heavy glass bottles all over the world is expensive.
But what if it was no longer necessary?
What if some of the world’s breweries could just ship their products overseas in powdered form, and the company on the receiving end would just have to add water to it?
German brewery Neuzeller Klosterbräu claims to have come up with a process to create any type of beer in powdered form (alcohol and carbonation included).
All you have to do is add water and they are you have a regular beer.
The powder is set to help reduce the heavy carbon footprint that beer exports generate.
Moreover, by adding a couple of spoons of powder into a glass, beer enthusiasts can make their favorite drink without having to open the fridge.
The miraculous creation intends to reduce transport weight by 90 percent by removing the extra weight created by glass and water.
In fact, probably you didn’t know that one 355ml bottle is equivalent to 8 miles of driving!
“It’s the world’s first complete beer in powdered form and it could change the world,” said Stefan Fritsche, the brewery’s managing director in an interview.
“Add water and you’ll get a beer with the complete beer taste including alcohol, carbon dioxide and a head of foam. In principle, we can produce any beer in the world using the method — dark beer, light beer, India pale ale, whatever.”
He also acknowledged that beer drinkers will most likely be skeptical of powdered beer in the beginning, but emphasized that the innovative product is not meant to replace classic beer, but it is mainly designed as an alternative for overseas shipping, as it makes no sense to import glass bottles, fill them with German water and then send the beer to Africa, China or wherever.
But, meanwhile, German breweries will continue to produce traditional beer for the European market.
Neuzeller Klosterbräu, known for its innovative ideas, originality, and age-old recipes and has distributors worldwide, has reportedly developed its revolutionary powdered beer over the last two years, with the help of Government funding.
Although not the world’s first powdered beer, it defers from all the rest because it can incorporate alcohol and carbonation in the powder.
“We want the complete beer taste. We have the foam, we already have the beer taste. We want to add the carbon dioxide in powder form. We want to add the alcohol in powder form,” Stefan Fritsche added.
“We can do all that with powder. And, of course, it is absolutely fascinating that we have succeeded. For the first time worldwide.”
In addition to its cherry beer, anti-aging beer, and ginger beer inventions, Neuzeller Klosterbräu has over 40 more beverages in the process of being invented, indicating that the possibilities of creating new beers are endless.
And the company wants to make its powdered beer commercially available this year.
Images from web – Google Research