Potato Milk, the new health drink that’s about to take over the World

3 min read

2 years ago Robin

When it comes to dairy alternatives, we already have a lot of different varieties of milks to choose from, but the latest alternative could prove to be a game-changer due to how available and cheap its main ingredient is.
Probably potato milk doesn’t sound like the most delicious thing in the world, but neither does oat milk or soy milk and look how popular they turned out to be!
Not to mention that this new dairy alternative is apparently deliciously creamy, and works great even for homemade cappuccinos and all their varieties. Plus, the humble potato uses a lot less land and resources than other plants that are currently used for milk, which makes both the vegetable and the milk more affordable. Cheap, always in season somewhere, and with a lot of potassium and a little protein, fiber and even vitamin C, they have more nutritional value than they get credit for.

DUG, the world’s only commercially available potato milk brand, recently made its debut on the UK market, where it is expected to make quite an impact purely based on the demand for animal product alternatives in that market. The Swedish company has plans to expand to other European countries, as well as the Chinese market, while a U.S. launch doesn’t seem likely in the near future.

However, if you’re dying to try potato milk, you’ll be happy to know that you can make it yourself, as there are dozens of recipes available online.
Basically, you just boil the potato, then blend it with the water it boiled in, strain it and add more water until it reaches the desired consistency.
DUG’s version of potato milk also contains maltodextrin, pea protein, chicory fiber, rapeseed oil, sugars like fructose and sucrose, acidity regulator, calcium carbonate, sunflower lecithin (an emulsifier), natural flavor, and is laced with vitamins.

Although the recent launch of DUG potato milk in the UK made some waves, the success of this dairy alternative isn’t guaranteed, as some who have tried it either described its taste as “neutral” or complained of a saline aftertaste. And, apparently, It’s bad. Supremely bad. It’s translucent yellow with the texture of thin, boiled cornstarch. It smells like (surprise!) boiled potatoes.
All the recipes say you can use it as you would any plant-based milk. Well, no, you cannot.
To do so would be an affront to potatoes and to milk. Look at those potato starch granules, floating in the water like penguins in Adriatic sea. They’re obviously way off course and very embarrassed to be there.
Moreover, the lack of proteins could also be an issue for some people. With just one gram of protein per serving, compared to the eight grams of soy milk and the three for oat milk, it’s not exactly a protein powerhouse, but that shouldn’t matter too much if you get your protein from other sources.
Either way, where potato milk is likely to make a big difference in is sustainability.
The crop is twice as efficient as growing oat, in terms of land use, requires little water and has a better yield than most plants. The new drink may have a huge hill to climb to actually compete with other plant-based milks, but it certainly has a chance to become the next health food trend….